Field Nation 2.0

Field Nation 2.0 is a major, multi-faceted product upgrade that was recently released to users on the Field Nation platform in 2024. The upgrade encompassed new features for each side of the market: businesses and service providers.

For businesses, the new main feature was the all-new Provider Match Experience, allowing businesses to vet and hire service providers with more ease and speed than ever before.

For service providers, the new main feature was the My Business Dashboard, where service providers could track and analyze their performance and earnings.

My challenge with Field Nation 2.0 was to create social graphics that promoted the two main platform features and encouraged users to adopt to the new upgrades. With almost anything, transitioning into new systems and unlearning old ones can be difficult and inconvenient. With this in mind, my goal was to simplify complex concepts into digestible, clean, and friendly visuals that could help educate and explain how the new upgrades were in-line with their goals and could yield better results.