"The Secret Garden" is a case study on brand identity. For this project, I chose to create a luxury flower shop brand where I could work with traditional print materials. The brand's name is meant to feel both romantic and exclusive. Using that as my starting point, I attempted to create a logo that was sophisticated but not overcomplicated. I followed up with a simple visual identity, where I then applied it to products and advertisement.

I have always been fascinated by packaging design and printed advertisements. While it seems like digital consumption is quickly becoming the new norm, there is still immense value in physical media, and I think it's more important than ever to try and determine how we can utilize them in smart, purposeful ways.